Davey Lopes died last week at the age of 80; reports had the cause of death as complications from Parkinson’s Disease and Alzheimer’s. Lopes was a member of a LA Dodgers infield that basically played every day for more than 8 seasons; Lopes along with Steve Garvey, Ron Cey and Bill Russell (No, not THAT Bill Russell.) were probably listed in India Ink on the Dodgers’ lineup card. After a successful playing career, Lopes went on to extend his baseball presence as a coach and a manager.
Rest in peace, Davey Lopes.
Let me get back to the issue of NBA expansion – – which the owners voted to “explore” earlier this month. I’ve already discussed the balance that owners need to strike between an immediate cash infusion of $300M – 500M versus having to split the revenue streams by 32 teams as opposed to 30 teams. All those guys are good at figuring out business deals, so forget that for now. Here is a serious question:
- What will expansion by 2 teams do to the entertainment product that the NBA markets to the networks and the public?
The recently concluded regular season set a new low for tanking teams; living in the DC area, let me say to everyone who lives elsewhere that the Washington Wizards were non-competitive and abjectly unwatchable from about the first week of December 2025. Even when they put their best players on the court at the same time – – something that never happened in the latter part of the season – – the team was simply awful. Looking around at the final standings, the playoff teams and the lottery teams were almost fully known by the All-Star break. Yes, there were still questions about “Top 6” versus “Play-in teams”, but the twenty playoff teams and the ten lottery teams were clearly in different categories.
That alone devalues the entertainment product; couple that with teams not trying to be competitive and you have an entertainment product that is easy to avoid. And that, folks, is almost as bad a situation as the revelation that the games have been fixed all along.
So, ask yourself a question or two:
- Since several teams shut down starters and replaced them with bench players or G-League call-ups, how will the expansion teams be sufficiently competitive as to be “entertaining”?
- With somewhere between 25% and 33% of the 30 extant NBA teams categorized as “uncompetitive” this year, is there really sufficient talent to sustain 32 teams?
- By adding two marginally talented teams that are almost certainly going to be “lottery teams”, might that induce the “tanking existing teams” to start their capitulation even earlier in the regular season?
- Since the two expansion franchises will almost assuredly be in Seattle and Las Vegas, that means there will be two more “highly attractive” locales for teams and how might that hurt the current “small market teams” when it comes to attracting free agents?
When the league voted to “explore” expansion, do you think those sorts of questions are going to get as much analysis as the issues that involve dollar signs? I doubt it, but I think they deserve a lot of thoughtful consideration.
The NBA since the days of “Bird and Magic” has marketed its star players not its teams or its champions. The upshot is that the NBA is a star-driven entity and what the consuming public wants to see are those stars that have been marketed to them as “the thing to see”. The NBA can expand all it wants; it can create a separate but equal league in Europe; it can merge with the Chinese Basketball Association if it wants. None of those things will create a greater number of star players that can be marketed to the public the way the league has done it in the past. “Star players” is a finite resource that is precious because it is a finite resource.
The absence of “star players” from a roster consigns the team to “lottery status”. Just for giggles, go look up the box score for any game involving the Sacramento Kings and/or the Washington Wizards in March or April 2026.
- How many names in the box score do you even recognize?
- How many would you think about drafting for your fantasy team?
- It really is scary …
A goodly number of people will tune in to see the NBA Conference Finals and the NBA Finals, and the league will throw out its chest and point to those audience numbers to show how robust the product is. Nonsense. Those audiences tune in because they KNOW they will see good talent playing hard; those games are desirable entertainment for sports fans. That is why a December game between the Memphis Grizzlies and the Chicago Bulls gets a ho-hum reaction from the viewing public if it gets any reaction at all.
NBA expansion is not as simple as the financial analyses would lead you to believe…
Finally, since I mentioned the Washington Wizards today, let me close with this from President Kennedy:
“Somebody once said that Washington was a city of Northern charm and Southern efficiency.”
But don’t get me wrong, I love sports………