A little more than a year ago, the San Marino international soccer team scored its first goal in international competition in more than a 5-year span. Notwithstanding that feat, San Marino failed to win the game; in fact, San Marino has never won an international soccer game. The international team has been in business since 1990 and its record stands at 0-61-1. That tie game happened about a week ago when San Marino and Estonia met in something called “European qualifying” and the game ended at “Nil-Nil”.
Given the performance of San Marino over the last quarter of a century, what might they be qualifying for?
For the record, there are 208 international teams recognized by FIFA. San Marino and Bhutan are tied for last place in the FIFA World Rankings. Can you imagine how low on the pecking order at FIFA one would have to be such that one were assigned to go and watch San Marino play Estonia to see if – possibly – there might be a way to put San Marino ahead of or behind Bhutan in the rankings? How much coffee would one need to stay awake during that struggle?
On many occasions, I have demonstrated here my less-than-glowing competence in the field of advertising/promotion/marketing. Nevertheless, I understand the concept that a “promotion” is intended to associate a product with an event (e.g. a movie or a sporting event) in a way that gets patrons of the event to try the product/buy the product. In that sense, the product has to be relatively accessible to the patrons. It is that “accessibility” that was a problem in Philly…
Papa John’s pizza had a promotional deal with the Philadelphia 76ers such that when the Sixers won a game, people could enter some kind of promo code online and get discounted pizzas. It will not take any basketball fan more than about 10 minutes watching the Sixers to realize that they are just not going to win very many games this year; that made the product inaccessible to the patrons. So, Papa John modified the terms of the deal in mid-stream. Now, Sixers fans can get the discounted pizza whenever the Sixers score 90 points in a game. [Aside: If you watch the Sixers for even a single game, you will quickly realize that if they score only 90 points, they are not going to win many games because they play bad defense.]
Frankly, I think Papa John’s should have left the promotional terms alone and just let the whole thing go quietly into the night. Now, people can make the following association in their minds:
BAD Sixers team – – – Bad pizza
Even I know that kind of association is not what Papa John was aiming for…
The Marlins’ new contract with Giancarlo Stanton (13 years for $325M) was shocking. Marlins’ owner, Jeffrey Loria, normally throws money around the same way he throws grand pianos around. [Recall that the Marlins were rebuked by MLB for pocketing their revenue-sharing dollars and not “reinvesting them” to improve the on-field product.] The Marlins also have a history of letting young players go to other teams as soon as their free agent eligibility kicks in.
After getting over the original shock, I started to think about this contract and it raises a few questions in my mind. Let me preface those questions by saying that Giancarlo Stanton is a young player who has the potential to be a superstar for the next decade or so. This is not a guy in his early 30s who is close to the point in his career when the vector heading is turning south. Nonetheless:
The Marlins drew an average of 21,386 fans per game last year. That put them 27th in MLB. In 2013, the Marlins were 28th in MLB in attendance. In neither year did they come close to drawing 2 million fans. Question:
Miami fans found ways to do something other than go out to see the team with Giancarlo Stanton playing for the past two years; what is going to convince lots more of them to go to games this year and next year to see the Marlins with Giancarlo Stanton?
According to reports, the Marlins’ local TV/radio revenue is about 6% of what the top teams – such as the Dodgers and the Yankees – get from that source. Question:
Is it likely that local radio and TV companies are going to fork over 10 times more money in the next couple of years to show the Marlins? Remember, they did not add players; they are merely paying one of their current players a whole lot more money.
Now, those two revenue related issues leads me to wonder about this very fundamental question:
Absent significantly increased revenues, how will the Marlins field a team around Stanton?
I am not saying that the situation in Miami cannot work; I do think that there are other things that have to happen to make it work smoothly and it is not obvious how the team is going to change the “revenue situation” in Miami.
Finally, the college basketball season has begun and we are in the phase of the season where horrible mismatches dominate the scene. Here is an observation from Brad Dickson of the Omaha World-Herald to that point:
“Creighton opens its regular season Friday night vs. Central Arkansas, a team that was 8-21 last year and has only one player back and a new coach. In college basketball, this is what’s known as ‘the perfect opening opponent.’”
But don’t get me wrong, I love sports………