August 9, 2007
Olympic Overkill…
Yesterday, I mentioned the 2008 Olympic Games in terms of a potentially bad economic omen for big time sports. Today, I want to mention the 2008 Olympic Games in terms of a potentially bad TV viewing omen for sports fans. The countdown clock to the Beijing Olympic Games can now be measured in weeks and months and NBC has told us that it will put 3600 hours of “Olympics stuff” on the air using CNBC, MSNBC, USA and NBC-owned Telemundo; a little over 2200 hours of this total will be online coverage. If those numbers don’t shock you, consider that in the last Olympiad in Athens, NBC put out a mere 1210 hours of “Olympic stuff”. And we ought to remember how much nonsensical coverage had to happen just to get to that 1210-hour level.
Let’s do a little bit of math here. There are 168 hours in a week. If you took 3600 hours of television and spread it out so there were no overlaps, that telecast would run for a little over 21 weeks or about 5 months. Can there possibly be that much “Olympic stuff” that rises to the level of “interesting”? I don’t think so.
The online component of this will come as “broadband streaming” on NBCOlympics.com; and if all of this is not enough, you can sign up on that website to be able to get highlights on demand and replays of various events. Are you feeling saturated yet? Well stand by because NBC said that it is going to offer additional coverage options over wireless connections but they had not yet made all of the arrangements to make those announcements concurrent with the descriptions of how you will get to see these Olympics on TV and over the Internet.
This is overkill. There are not 3600 hours of Olympic events that matter. This means there is going to be coverage of minutiae and hours upon hours of heartwarming – yet irrelevant – profiles of athletes who have overcome all manner of hardships in their life to achieve this dream they always had - - to go to the Olympic Games as a participant. Even when there are no “hardships” in the athlete’s life, the producers will concoct some.
One more thing about “Olympic overkill” is the opening ceremonies. In the US, networks go nuts over pre-game shows for the Super Bowl but those presentations are in the middle of the day when most people are either setting up the Super Bowl party that they are hosting or getting together the goodies that they have agreed to bring to the Super Bowl party they will be attending. Other people are making final wagers on the game during the day. That wagering activity used to happen via the Internet but now that Congress has made that a situation which can put the offshore companies in jeopardy, those final wagers are now placed with the friendly local bookmaker. The whole point of this is that no one watches all of the Super Bowl pre-game nonsense. But the Olympics opening ceremony is on in prime time.
Here’s the deal. You start to watch and soon find your self nodding off and eventually you lose touch with what is going on. When you finally do snap out of it and wake up because you’ve got muscle cramps from sleeping in an awkward position on the couch, you see that it is almost midnight and the alphabetical parade of the nations is only up to Paraguay. And so you have to decide at this point whether or not you can hope to stay awake to see the end of this parade without falling asleep again because if you cramp up again, it may take four days to work them all out. This is Olympic overkill at its absolute finest.
Gordon Gee was the President of Vanderbilt University. During his tenure there, he eliminated the athletic department and made intercollegiate athletics come under the auspices of “Student Life”. Sounding at the time very much like a Dr. Myles Brand acolyte, he said that this “demotion in stature” for the athletics department was his declaration of war on “a culture that has isolated athletics from what the college experience is supposed to be all about.” And from all of the observables, it seems to have worked quite well; teams from Vanderbilt have been successful in baseball, men’s and women’s basketball and the football team has begun to win more than a game or two each season. But notice that I started the paragraph by saying Gordon Gee WAS the President of Vanderbilt University…
Gordon Gee has a new job. He is now the President of The Ohio State University. There have been more than a couple of transgressions in the Buckeye athletic department over the past few years – none rising to the level of “nationally scandalous” to be sure. On the other hand, Ohio State is a far bigger player on the national athletic stage than Vanderbilt was and it has a much larger and more “connected” base of alumni and boosters than did Vanderbilt. It will be interesting to see if Gee will even try to pull a similar “demotion in stature” for the athletic department at Ohio State and to see what the reaction will be if he does make such a play.
Since I mentioned a university president, I think you need to keep something in mind the next time one of these folks – or some NCAA mannequin – holds their head up and looks down their nose at you to say the reason there cannot be a football playoff is because it would interfere with the academic progress of the student-athletes. That should be the cue for you to point out to these Patricians that i-pods also interfere with academic progress too but they haven’t yet taken action to ban them from campuses. The same could be said for beer, drugs, sex and marching bands. Very few campuses can realistically claim to be free of any of those impediments to academic progress. Keep in mind, that is all a convenient smoke screen that they are putting out there; until someone calls them on it, they’ll continue to do it.
The MLB Umpires’ Union wants to garner some economic concessions from baseball before they allow baseball to run full background checks on its members. Their argument is that this needs to be “collectively bargained in good faith” [Translation: We get more money for allowing this to happen.] and there really isn’t any reason to do it since all major league umpires are upstanding citizens without a hint of scandal. Well, up until now, you could probably have made a similar claim if you had been the head of the NBA Referee’s Union. One possible concession I heard that the umpires might seek is the addition of a seventh umpire to the crew for playoff games. Can someone tell me where this seventh guy would be stationed?
Finally, here’s a comment from Scott Ostler in the San Francisco Chronicle showing that things can always be worse than they are:
“So far, Vick and his buddies have not been accused of forcing their dogs to watch the Tour de France.”
But don’t get me wrong, I love sports…
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