June 7, 2007
The NHL Needs Some New Thinking
The Anaheim Ducks are the Stanley Cup Champions. I watched most of last night’s final game; and even though it was a rout, I found it interesting because I was able to focus on the way NBC televised the game. They did a very good job. Sadly, ratings – even on NBC – for the Stanley Cup Finals were not good. According to USA Today, TV ratings for live sporting events last weekend gave the NHL on NBC in primetime a rating of 1.5, which translates into only 1.1 million households. The XFL – also an NBC Sports primetime offering – never dropped its ratings that low. For comparison purposes last weekend, golf drew a 2.6 rating and other assorted basketball and baseball games all drew ratings over 3.0. As I said, NBC did a good job putting on the game and hockey is a fun game to watch when the game is meaningful. So all of this seems like a giant downer.
The NHL has to find a way to make its games more visible and more attractive during the regular season. Maybe that means getting out of whatever deal they have with Versus and getting on a higher profile network/cable channel; maybe that means televising games of national interest less frequently so that each of those games becomes an “event” instead of an “occurrence”; maybe that means both of these things and a couple of other things too to spark more interest and visibility. The NHL needs some new thinking in the way it presents its product to an audience that needs to be drawn to the game. They have spent the last decade at least – and probably longer – presenting the game to the hardcore fans; that’s preaching to the choir. I think they need to move on to a new presentational strategy.
In case you found yourself bored to tears such that you read one of the long feature pieces about the America’s Cup elimination round, you know that the American entry – called BMW Oracle – was routed by an Italian boat that won 5 out of 6 races against BMW Oracle. Just a follow-up note here to give you an idea how competitive BMW Oracle was, that same Italian boat and crew just lost the next round of the elimination series to a New Zealand yacht by a 5-0 score. The “owner”/”backer” of BMW Oracle was Larry Ellison who is the CEO and a member of the Board of Directors of Oracle Corp. Given all the time he spent on the building and testing and racing of that yacht, one might ask just how vital his duties must be as CEO of that company and as a member of the Board of Directors. That might be an interesting question from a shareholder at an upcoming annual meeting …
Honorary degrees at university commencement exercises are nonsensical to begin with – and I use the term “nonsensical” as a way to avoid getting down the level of “bogus”. Vince McMahon got an honorary doctorate this year from a college in Connecticut; Muhammad Ali got an honorary doctorate this year too; neither has a résumé replete with scholarly achievements. But let me focus for a moment on Brown University. This is an Ivy League institution with a lofty reputation for academics and scholarly pursuits by faculty and students. So, what did they do at their commencement?
They gave an honorary doctorate to a Pulitzer Prize winning author, Samantha Power. I have to confess that I do not know Samantha Power – unless she is the sister of former MLB first baseman Vic Power – but the fact that she won a Pulitzer Prize makes such an award appropriate. In addition, they gave an honorary doctorate to a Nobel Prize winner, Craig Melo. The fact that I could not pick Craig Melo out of line-up with Manny, Moe and Jack is irrelevant; a Nobel Prize certainly means that an honorary doctorate is appropriate. Then things got curiouser…
Brown University awarded an honorary doctorate to Chris Berman. I know Chris Berman; I actually enjoy much of his work; I know he is an alum of Brown. Nevertheless, let me channel Bob Uecker here from the movie Major League; he’s just a bit below those other folks on the accomplishments ladder when it comes to scholarly pursuits and/or the enhancement of society and civilization. Can you imagine being the host at a party where you performed this introduction?
“Dr. Berman, may I introduce Dr. Vince McMahon. Dr. McMahon; Dr. Chris Berman.”
I have two additional constructive suggestions for Mark Cuban as he tries to establish the UFL:
1. If you put a franchise in Mexico City, this will not work; but if you have all the teams based in US cities, think about a “regionalized roster system”. Draft only a very few players – say three rounds at the most – where teams can draft any player they want. After that, teams need to build at least 50% of their roster from college conferences that are regional to the place they will play. That will give fans another means of identification with the new teams as they root for players that they may have seen in collegiate careers in nearby venues. You’ll need to assign colleges to your franchises for the purpose of this “regional roster system”.
2. Do not yield to the temptation to make a huge one-time publicity splash by getting into a bidding war for NFL free agents. One of the things that the UFL supposedly will seek is a “salary cap done right”. That makes a lot of sense; be sure that it does not have a loophole in it big enough to drive a bus through. One thing is certain. The NFL and NBA both have salary caps that are easy to get around; a “salary cap done right” would be a bit more rigid.
Do you realize that Jerry Sloan has never been the NBA Coach of the Year? He has been with the Jazz since the 1988/89 season; his overall record through the end of this season is 1035-689; that’s a 60% winning record. He was in Chicago for three seasons prior to his stint in Utah that were undistinguished, but with the Jazz he has coached 19 seasons with only 1 of those seasons showing a losing record. In the spirit of full disclosure, he did also have 1 year with exactly a .500 record. The Jazz have won more than 50 games in 11 of his 19 season there. And he’s never been Coach of the Year?
Finally, a note from the agate type in today’s Washington Post:
“College of Charleston – Named Alice Manard director of sailing.”
Sorry, but I’m unable to identify the person at the University of Montana who holds the same title.
But don’t get me wrong, I love sports…
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