Monthly Archives: January 2004

1/27/04 – Bring On The Super Bowl Commercials…

Last year, I did a Topical Rant on the Super Bowl Commercials and it got as much “reader commentary” as anything else. So, why not go back to the well one more time. The thesis goes something like this: Companies will spend over $2M for a 30-second spot. Companies will spend up to $10M making […]

1/12/04 – A Deal With The Devil?

Usually, being a curmudgeon is easy. All you have to do is to give in to the basic cynical instincts within yourself and write down want comes to mind. The sporting world – and society in general – provides lots of material to play off. Usually, this is not a difficult gig. This one is […]

1/5/04 – Ring Out The Old …

We have begun a new year. All is new and all is optimistic. At the end of 2003, you probably read a dozen or so of the obligatory columns on New Year’s resolutions that need to be made by teams or players or possibly the ideal Christmas presents that could be delivered to teams or […]